
How To Be Your Own Boss
by Amy M. Robinson
Do you have an entrepreneurial spirit? The portability of direct selling allows many women to establish a successful business around their own schedule. Many also use their business as a way to meet new friends and integrate into their new communities. The possibilities in direct selling are virtually endless. Here are some tips for success:
- Identify your goals. Are you looking to earn a couple hundred dollars a month or for something more substantial? You should also consider the amount of time you want to invest in your business.
- Pick a product or service that appeals to you. Many people get started because they already use a particular product and think it would be fun to sell it, too. Your passion for the product is likely to be contagious so start with something you know and love!
- Google! Do your research, you can find companies listed by product category on the Direct Selling Association’s Web site at www.directselling411.com (these companies also comply with the association’s Code of Ethics). Also, consider attending a party or demonstration to get a feel for the company’s style.
- Verify the details. Make sure the cost to get started is minimal and that your income will be based on the sale of products – not just recruiting others.
- Get Started! It’s up to you to chart your course and go full steam ahead. Do something related to your business everyday and be sure to stay organized. It will help you provide excellent customer service while keeping on top of the books and other administrative tasks.
- Move outside your comfort zone. It’s natural to start by selling to family and friends – consider these a test drive so you can get comfortable. For the long term, you’ll want to expand your horizons. Don’t be afraid to talk about what you do wherever you go. This is where your contagious passion kicks into high gear.
- Have FUN! The most important part of direct selling is the enjoyment you get from setting and achieving your personal goals and meeting new and interesting people. Everyone gains something a little different from their direct selling experience - that’s what makes it uniquely yours.
Amy Robinson is vice president of communications and media relations at the Direct Selling Association (DSA) www.dsa.org.