Coupon Shopping
It doesn't always save to use coupons.
by Erin Prater
Entering a store with a pocket full of coupons does not guarantee savings. Marketers are hoping you won’t think before you buy.
- Coupons can actually be a catalyst to impulse buying. They’re printed for the company’s benefit, not yours. Carefully calculate possible savings before buying. Use coupons only if they actually benefit you, or if you really want to try a product at a reduced price.
- Know the cost of items you regularly buy. Price them at several stores and keep the list handy so you know if you’re actually getting a good deal.
- Check you receipt before you leave the store. Most retailers are banking on the fact that you won’t.